3 posts tagged “lame”
Maybe I wasn't built to understand these sorts of things...
Get ready to spend most of your time explaining to John/Jane Q. Average what a "flash mob" is.
The lesson to learn here? Connect to people on their
terms, not yours.
Marketing people of the world, hear me! Please, please, don't use the word "merchandise" when describing a line of products.
Why?
Because nothing makes me think "crap" more than the word "merchandise." It's so amazingly generic that it says to me "we didn't know what else to call it." When I hear the word "merchandise," I think of a guy on the street with a fold-up card table, wearing a gray suit coat, fake gold jewelery, and cheap shades—not to mention the awful buzz cut spiked hair cut. "Merchandise" is shady—avoid it at all costs!
It's only used by people that are trying to sell you crap. Your buddies never wave you over to show you the latest "merchandise" they bought last weekend, do they?
Be creative. Use words like "stuff," "gear," or, if all else fails, admit the truth, own up to the fact that you're hocking crap and call it "junk." Your honesty would be so refreshing that you might just make a sale or three.
(This post brought to you by the fine folks at Disney, who placed a sign over their Disney Store at Union Square in SF stating that it was the place to get official Cars merchandise [paraphrased].)
